A group of experienced professionals in conversation during a DEaLflow session

    Practice review · August 2026

    50 perspectives on DEaLflow

    A new perspective on a recognisable basis.

    Experienced trainers, coaches, consultants, HR and assessment professionals first went through the DEaLflow analysis themselves and then assessed the outcomes and the report: recognition, comprehensibility, energy and preferences, language, usefulness in conversations, potential, and their wish to explore further. Almost all of them already worked with one or more existing behaviour, motivation or development instruments.

    Download the research report (Dutch PDF)

    Published August 2026 · PDF · 10 pages · A4 · Dutch

    97%
    rate the recognition of their own DEaLflow outcomes 7 or higher
    7.9
    average score for recognition of the outcomes, on a scale of 1 to 10
    Almost everyone
    already worked with one or more existing behaviour, motivation or development instruments, such as DISC, TMA, MBTI, Insights Discovery or Management Drives

    Background and set-up

    What does “50 perspectives” mean?

    “50 perspectives” is the name of the practice review in which DEaLflow Method® deliberately looked beyond its own circle. Professionals were asked who work with behaviour, motivation, talent and development every day — precisely because they do not look at an analysis with a blank slate.

    They were not newcomers. They work with existing behaviour, motivation and development instruments, are mostly certified for them and regularly discuss analyses in their own practice. That allowed them to look at DEaLflow from an existing professional frame of reference and to tell whether something genuinely different is happening here, or whether it merely sounds different. The full account of the set-up and the numbers follows below under “Source and method”.

    The aim was not to collect confirmation. The questions were: what do you recognise, what works, what grates, what is still insufficiently clear, and what can we improve? This is a practice review, not a scientific validation study. Its value lies in transparency: this is what we asked, this is what professionals answered, and this is what we did with it.

    What they looked at

    Verbs instead of types or colours

    To place the outcomes, it helps to know what these professionals were looking at. DEaLflow does not work with types, colours or fixed labels, but with eight flows that look at work and behaviour as verbs: what does someone do, where does energy emerge, what comes relatively easily, where is adaptation needed, what does the context ask for, and how can someone move.

    • Results flow

      do · push through

      setting course on a result and keeping up the pace

    • Solution flow

      solve · tackle

      cutting through when something gets stuck

    • Innovation flow

      renew · imagine

      exploring new routes and new ideas

    • Experience flow

      experience · enthuse

      bringing movement into atmosphere and experience

    • Connection flow

      connect · collaborate

      bringing people and interests together

    • Support flow

      support · help

      creating room so others can move forward

    • Content flow

      examine · deepen

      keeping the substance sound and of quality

    • Process flow

      order · structure

      making work clear and workable

    Within DEaLflow, a lower natural preference for a flow does not mean someone is unable to do something. It is about relative preference and energy: where moving comes relatively easily and where it asks more. In addition, KiteView shows the altitude from which someone oversees the work, from operational to strategic.

    Set-up

    What exactly was asked?

    The evaluation consisted of seven parts, with rating scales from 1 to 10, multiple-choice questions about background and application, and open questions for criticism and suggestions.

    1.Your professional perspective

    • Which description best fits your primary professional role?
    • How many years have you worked professionally with coaching, training, behaviour, talent, development or assessment?
    • Which methods or instruments do you currently work with, or have you worked with recently?
    • For which methods or instruments are you certified?
    • How many individual behaviour, talent, motivation or development analyses do you discuss per month on average?

    2.Recognition and insight

    • Recognition of your own picture in the analysis
    • Attention to energy at work
    • The role of context in behaviour
    • Nuance in the outcomes
    • New insight compared with what you already knew
    • The language of movement and verbs

    3.Report and design

    • Clarity of the report
    • Usefulness of the report
    • Structure of the report
    • The DEaLkite as a visualisation
    • KiteView
    • Visualisations and design
    • Suitability as a conversation instrument

    4.Professional usefulness

    • Value for your own professional practice
    • Distinctiveness compared with methods you already know
    • Usefulness of the language in conversations
    • Expected potential for others
    • Situations in which the analysis can add value

    5.Your critical perspective

    • What do you consider strongest or most distinctive?
    • What could be better or different?
    • Which remarks, suggestions or points of attention would you like to share?

    6.From analysis to application

    • Possibilities for applying DEaLflow in your own practice
    • Which preparation or support would be appropriate
    • Interest in the wider DEaLflow Method®

    7.Permissions and closing

    • Would you like to receive the perspectives overview?
    • May we contact you to explore an answer further?
    • May we include a short passage from your feedback (anonymously, with name and role, or not at all)?

    From the practice review · August 2026

    What these professionals assessed

    Average scores from the practice review on a scale of 1 to 10. Recognition, energy and design score strongly; on DEaLkite, KiteView and distinctiveness the picture is more mixed.

    Recognition & insight

    • Recognition of the outcomes7.9
    • Recognition of your own energy7.9
    • Working with movement, energy and flow6.8
    • Nuanced rather than labelling6.7
    • Sharper view of what you already knew6.2

    Report & design

    • Visual design7.6
    • Comprehensibility7.5
    • Clear structure7.4
    • Design supports the conversation7.3
    • Support from visualisations7.2
    • KiteView6.9
    • DEaLkite6.7

    Professional usefulness

    • Useful for an in-depth conversation7.5
    • Potential to give others insight7.2
    • Usefulness of the language7.2
    • Valuable addition to your own view6.6
    • Distinctiveness6.2

    The support they would need to work with DEaLflow themselves

    • Ready to work independently after a short instruction17%
    • E-learning and a manual would be sufficient27%
    • A short practical training alongside the e-learning would be welcome17%
    • More extensive training in interpretation and feedback first3%
    • Not yet possible to judge from this first introduction37%

    Percentages rounded to whole numbers, based on the publication of August 2026.

    Editorial selection · August 2026

    Eight findings from the practice review

    Eight findings we consider most relevant from the practice review. For each finding, what was measured (data) is shown separately from what we read into it (meaning). This is a selection; the full publication remains available as a PDF.

    This is not representative scientific research among all coaches, trainers or behavioural professionals, but a practice review among professionals who experienced and assessed the DEaLflow analysis themselves.

    1. Finding 1 of 8

      Professionals recognised themselves in their own outcomes.

      Data

      • Recognition of the outcomes: median 8; 29 of the 30 professionals gave a 7 or higher
      • 20 of the 30 (67%) gave an 8 or higher; average 7.9

      Meaning

      Recognition is the clearest outcome of this practice review. Almost everyone who went through the analysis themselves saw themselves in the picture that came out of it.

      “I recognised myself in it immediately.”

      Practice review participant (shared anonymously, with permission) · translated from Dutch

      97%

      rated the recognition of their own outcomes 7 or higher

    2. Finding 2 of 8

      Energy and natural preferences come into sharp focus.

      Data

      • Recognition of your own energy: median 8; 28 of the 30 gave a 7 or higher
      • 19 of the 30 (63%) gave an 8 or higher

      Meaning

      Where many instruments describe behaviour, what is recognised here is above all the energy behind that behaviour: what someone comes alive from, and what they do not.

      “That it makes clear where the natural energy lies.”

      Practice review participant (shared anonymously, with permission) · translated from Dutch

      93%

      recognise the way DEaLflow makes energy visible (7 or higher)

    3. Finding 3 of 8

      The report is easy to follow for experienced professionals.

      Data

      • Comprehensibility: 25 of the 30 (83%) gave a 7 or higher
      • Visual design: median 8; 24 of the 30 (80%) gave a 7 or higher
      • Clear structure: 24 of the 30 (80%) gave a 7 or higher

      Meaning

      Form and structure keep an extensive analysis readable. Several professionals added that explanation by a professional makes the report stronger — that has been taken into the further development.

      “The language is clear and unambiguous. Easy to grasp with the four flows.”

      Marjilke van Duin, team coach and team facilitator · translated from Dutch

      median 8

      for comprehensibility of the report

    4. Finding 4 of 8

      The outcomes are directly usable as the basis for a conversation.

      Data

      • Useful for an in-depth conversation: median 8; 19 of the 30 (63%) gave an 8 or higher
      • Usefulness of the language in conversations: median 7.5; 20 of the 30 (67%) gave a 7 or higher
      • Most frequently mentioned applications: individual coaching (19×), career development (18×), talent development (12×)

      Meaning

      The analysis is seen above all as an opening and a deepening of the conversation, not as a final verdict. That matches how DEaLflow is intended: analysis and conversation together.

      “I see it as a useful instrument for starting and deepening conversations about development, collaboration and team dynamics.”

      Practice review participant (shared anonymously, with permission) · translated from Dutch

      80%

      find the analysis useful for an in-depth conversation (7 or higher)

    5. Finding 5 of 8

      Movement instead of being pinned down in a type or label.

      Data

      • Nuanced rather than labelling: 19 of the 30 (63%) gave a 7 or higher
      • Working with movement, energy and flow: median 7; 19 of the 30 (63%) gave a 7 or higher, 14 of the 30 (47%) an 8 or higher

      Meaning

      The principle of not labelling is recognised and appreciated. At the same time, respondents noted that scores and rankings in the report can still start to work as labels; that language has therefore been sharpened.

      “I think it is strong that no label comes out of it. It feels like a positive direction, and that is good.”

      Practice review participant (shared anonymously, with permission) · translated from Dutch

      median 7

      for “nuanced rather than labelling”

    6. Finding 6 of 8

      The assessment comes from professionals who already know the field.

      Data

      • 23 of the 30 (77%) are certified for at least one instrument
      • Instruments mentioned: DISC (16×), TMA (9×), MBTI (5×), Insights Discovery (4×), Big Five (4×), Profile Dynamics (3×), Management Drives (3×) and various others
      • 23 of the 30 discuss one or more analyses per month; 16 of the 30 have more than ten years of work experience

      Meaning

      These perspectives do not come from newcomers. They come from professionals with their own frame of reference, who placed DEaLflow next to the instruments they use every day. Statements about individual method groups are deliberately left out: those groups are too small for conclusions.

      29 of 30

      work with one or more existing behaviour, motivation or development instruments

    7. Finding 7 of 8

      A new perspective on a recognisable basis.

      Data

      • Potential for insight for others: median 7; 20 of the 28 respondents who answered this question gave a 7 or higher
      • Open answers repeatedly mention a different angle: energy rather than behaviour alone, movement, context and preferences

      Meaning

      Interpretation, not measurement: the combination of high recognition, good comprehensibility and usable language suggests that for many experienced professionals DEaLflow offers an accessible new language for questions they already know from their field. Ease of introduction into their own practice was not measured separately in this review.

      “It is innovative alongside all the existing analyses based on colours, for instance. This gives a different, fresh view.”

      Corinne Meinster, sparring partner and sounding board for entrepreneurs and directors · translated from Dutch

      71%

      see potential to give others insight with this analysis (7 or higher, n = 28)

    8. Finding 8 of 8

      After one introduction, a substantial group is open to going further.

      Data

      • Interest in going further: yes 4 of the 30 (13%), maybe 13 of the 30 (43%), no 13 of the 30 (43%)
      • Most mentioned topics: coaching and development conversations (10×), applying DEaLkite and KiteView further (8×), working formats and practical applications (7×), team analyses (4×), certification (4×)
      • Support needs: 8 of the 30 consider a good e-learning and manual sufficient, 5 would work independently after a short instruction, 5 would like a short practical training

      Meaning

      After a single introduction without prior knowledge of the full method, more than half say they want to go further or are open to it. What they want to explore is mainly about application in the conversation.

      17 of 30

      want to explore further (4×) or may be open to it (13×)

    Quotations are only included from respondents who gave explicit permission, either by name or anonymously. Statements about individual method groups — for instance users of one specific instrument — are deliberately left out: those subgroups are too small for conclusions. DEaLflow is not compared with, or presented as a replacement for, other methods.

    All quotations were originally given in Dutch and are shown here in translation. Meaning, nuance and permission are unchanged.

    In their own words

    Passages from the publication

    “I find the DEaLflow analysis visually very appealing. I also experience the process as professional. The translation into work behaviour feels genuinely different, and that adds a nice extra perspective.”

    Anita Steenbakkers, coach and developer · translated from Dutch

    “All in all I find it a valuable and largely recognisable analysis. It gives words to where my natural strength lies, and it also shows what I need in order to use that strength well.”

    Corinne Meinster, conversation partner · translated from Dutch

    “I think it is strong that no label comes out of it. It feels like a positive direction, and that is good.”

    Practice review participant (shared anonymously, with permission) · translated from Dutch

    “KiteView is a fine addition. It is very recognisable, and for some employees it may be reassuring as confirmation that they are in the right place. That can bring calm.”

    Practice review participant (shared anonymously, with permission) · translated from Dutch

    “The language is clear and unambiguous. Easy to grasp with the flows.”

    Marjilke van Duin, organisational coach and trainer · translated from Dutch

    “With only the report a layperson cannot get all the way; some explanation or guidance is needed.”

    Practice review participant (shared anonymously, with permission) · translated from Dutch

    All quotations were originally given in Dutch and are shown here in translation. Meaning, nuance and permission are unchanged.

    What we are taking forward

    From perspective to improvement

    1

    Extended report

    Where professionals wanted more interpretation, connections and background are explained further.

    2

    Compact practice report

    The existing compact practice report is positioned more clearly: for whom, when and why.

    3

    Language and applicability

    Wording is sharpened so the report stays directly usable in development and coaching conversations.

    4

    DEaLkite and KiteView

    These elements get more practical explanation and a clearer link to the conversation.

    5

    Professional application

    It becomes clearer how DEaLflow works standalone as well as complementary alongside existing tools.

    Perspective works both ways

    They looked at DEaLflow.

    First question: what do experienced professionals see when they look at DEaLflow?

    DEaLflow looks at this group.

    Second question: what does DEaLflow show when we look at this group in anonymised form? This is not a second study and not an extension of the practice review, but a descriptive group analysis of the DEaLflow analyses completed within the same group. It is interesting because it shows what the method itself brings into view — and how differently people move within a single professional group.

    58 completed, anonymised DEaLflow analyses · snapshot 3 September 2026

    Second lens · 58 anonymised analyses · snapshot 3 September 2026

    Experience. Connect. Renew.

    In the 58 completed, anonymised DEaLflow analyses within this group, Experience flow (average 70.7), Connection flow (69.6) and Innovation flow (68.0) come out strongest on average. Verbs around experiencing, connecting and renewing therefore attract natural energy relatively often within this group. That is an observation about this group, not about coaches, trainers or HR professionals in general.

    Experience flow70.7

    Group average 70.7 · within this group from 40 to 97

    Connection flow69.6

    Group average 69.6 · within this group from 33 to 97

    Innovation flow68.0

    Group average 68.0 · within this group from 17 to 100

    Solution flow65.0

    Group average 65.0 · within this group from 38 to 90

    Results flow58.9

    Group average 58.9 · within this group from 33 to 89

    Support flow57.4

    Group average 57.4 · within this group from 25 to 86

    Process flow47.3

    Group average 47.3 · within this group from 20 to 91

    Content flow45.9

    Group average 45.9 · within this group from 13 to 88

    Content flow (average 45.9) and Process flow (47.3) are of course present, but within this group they are less often at the front as a natural preference. That says nothing about what someone is able to do: it is about relative preference and energy.

    Second lens

    28 of 58

    28/58

    In 28 of the 58 completed DEaLflow analyses, Innovation flow was the first or second flow: 22 times as the highest flow and 6 times as the second. Within this group, renewing is therefore at the front in almost half of the analyses.

    And that is exactly where the differences between people are largest: within this group Innovation flow runs from 17 to 100, a range of 83 points. The average tells only part of the story.

    Innovation flow

    22 times the highest flow, 6 times the second flow

    28 of the 58 analyses in the top two

    Experience flow

    10 times the highest flow, 17 times the second flow

    27 of the 58 analyses in the top two

    Connection flow

    11 times the highest flow, 12 times the second flow

    23 of the 58 analyses in the top two

    The group picture is therefore not determined by a single flow. Content flow was in the top two in 1 of the 58 analyses, Process flow in 5 of the 58.

    Second lens

    No profile. Instead, 58 different movements.

    The 58 anonymised analyses do not produce a shared profile. The group averages show accents, but the spread shows that no uniform picture emerges: on all eight flows the scores within this group vary widely — from 52 points of difference on Solution flow to 83 points on Innovation flow.

    People are not profiles. People move.

    That is why we do not read these averages as a new type or label, and why DEaLflow works with verbs instead of types, colours or fixed labels. Behind the average, the movement becomes visible — and movement depends on context.

    Second lens

    From operational to strategic

    In the altitude from which people look at their work — KiteView — no uniform picture appears either. The largest groups move around operational/tactical and tactical, while the group as a whole covers the spectrum from operational to strategic.

    Operational10 of the 58 analyses
    Operational / Tactical16 of the 58 analyses
    Tactical16 of the 58 analyses
    Tactical / Strategic12 of the 58 analyses
    Strategic4 of the 58 analyses

    Within these 58 analyses the KiteView value lies between 23 and 65, with a group average of 43.7. Here the distribution says more than that average.

    Source and method

    Two sources, two snapshot dates

    First lens

    Practice review · August 2026

    Initiator: DEaLflow Methode® B.V. Participants went through the DEaLflow analysis themselves, received a personal report and then completed an online evaluation with rating scales (1–10), multiple-choice questions and open questions. 55 professionals took part; the published report analyses the first 30 fully completed evaluations. The target group consists of experienced professionals from coaching, training, consulting, HR and assessment; 29 of the 30 already worked with one or more existing behaviour, motivation or development instruments. The full report is available as a PDF, in Dutch, and remains unchanged.

    Second lens

    Group analysis: 58 completed analyses, snapshot 3 September 2026

    This lens is based on 58 completed, anonymised DEaLflow analyses within the group “50 perspectives”. The group has 71 members; 13 analyses were not completed on the snapshot date and are left out. Only aggregated group data are used: individual names, scores, flows or KiteViews are not published and the underlying team report is not public. The PACE values and the task/people orientation are left out here for now, because the meaning of the scale poles is being verified first.

    The two sources belong together, but they are not the same study. Each has its own snapshot date and its own number, and they are never linked at individual level. Figures from the practice review (n = 30) and from the group analysis (58 analyses) are therefore never added together.

    Both sources describe this group and not an entire profession. No representative statements are made about all coaches, trainers, HR or behavioural professionals, and no statements are made about validity, reliability or causality. Individual answers and reports are not published; passages are only shown with a name where explicit permission has been recorded.

    What next?

    Curious to experience what DEaLflow makes visible?

    This page shows what professionals saw and what DEaLflow makes visible within a group. The logical next step is to look at it from your own professional practice.

    What is DEaLflow

    The method and the eight flows in outline.

    View

    The DEaLflow analysis

    What a personal analysis makes visible.

    View

    A question about this research

    Feel free to get in touch.

    View

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